Writing Online
Tips and tricks for writing more effectively online.
- Writing Email Newsletters: Best Practices
- You might think that creating content for an email newsletter is just like writing for your print newsletter. The reality is that these two forms of media are vastly different. Read this article for advice on how to write effective email newsletters.
- Outing Brownie: How a Story Leapt from a Seattle Political Blog to the New York Times In Three Days
- How an obscure local blog broke the story of former FEMA Director Michael Brown's checkered past.
- Action Alerts: Best Practices
- Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about several best practices when writing an action alert.
- Sites we like that offer quality low-cost images
- A picture is worth a thousand words and thanks to many low cost and free photo websites can cost you only pennies. Here are some great websites to scour if you can’t seem to find that iconic flower growing out of your hand image you need for your website.
- Moment Stories and Movement Stories: Four Rules for Effective Email Alerts
- Four key elements for effective email alerts, drawn from a talk by Ben Brandzel, former Advocacy Director of MoveOn.org
- Share Your Work. Keep Your Rights: Why You Should Be Publishing Your Content With Creative Commons Licenses
- Why ONE/Northwest publishes content under a Creative Commons license, and why we think you should too.
- Intro Text: Cut, Keep or Kill?
- Jakob Nielsen advises ruthless editing of introductory text.
- Writing Online: Best Practices
- Guidelines, tips, and hints for writing more effective web content. This is a wide-ranging article, but we hope it will help whether you are writing for a web page, email newsletter, action alert or anything else that will primarily be read online.
- Communications Toolkit for Nonprofits
- Cause Communications from Santa Monica, California has recently released their Communications Toolkit for Nonprofits. It's a great resource for nonprofit communication strategy and tactics.
- Why You Should Publish News, Not Press Releases
- Here's a great anecdote that illustrates the power of publishing your own news stories as news stories, instead of writing press releases and hoping that someone else will turn them into news.
- Ten Tips for Writing Effective Action Alerts
- How to write effective email action alerts.
- Does "Fair Use" Allow Nonprofits To Reproduce News Articles on Their Websites?
- The Answer May Surprise You!
- Cultivating Engagement From New List Members
- MRSS' Eve Fox offers some great -- and counter-intuitive -- advice on how to cultivate new list members.
- All Marketers Are Liars
- A talk by online marketing guru Seth Godin to Google. Covers permission marketing, ideas as viruses, and marketing as storytelling.
- Free Online Marketing Wisdom from Marketing Sherpa
- Marketing Sherpa has released the 2006 Wisdom Report, which contains lots of helpful nuggets of online marketing wisdom.
- A Primer on Defamation for Environmental Groups
- How to protect your first amendment rights
