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Email

Articles about email, email newsletters, spam, and effective email strategy.

Writing Email Newsletters: Best Practices
You might think that creating content for an email newsletter is just like writing for your print newsletter. The reality is that these two forms of media are vastly different. Read this article for advice on how to write effective email newsletters.
Action Alerts: Best Practices
Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about several best practices when writing an action alert.
Guidelines For Using CSS In Email Newsletters
This article will explain the pitfalls to avoid and the methods to employ in order to get email newsletters to display consistently across many email clients.
Sites we like that offer quality low-cost images
A picture is worth a thousand words and thanks to many low cost and free photo websites can cost you only pennies. Here are some great websites to scour if you can’t seem to find that iconic flower growing out of your hand image you need for your website.
Moment Stories and Movement Stories: Four Rules for Effective Email Alerts
Four key elements for effective email alerts, drawn from a talk by Ben Brandzel, former Advocacy Director of MoveOn.org
Domain Name Registration Recommendations
Our recommendations for domain name and DNS hosting providers that will save you money and make sure you have maximum flexibility for the future.
Putting Email To Work
Nonprofit organizations of all sizes and budgets are exploring how to integrate email into a comprehensive communications and fundraising strategy. Some are far along the road of doing so; others are just starting out. This article provides an overview of why and how to use email in your fundraising program
Review of Email Newsletter Tools
A head-to-head comparison of the features and functions of leading email newsletter tools, along with ONE/Northwest's recommended email newsletter solutions.
Fixing Poorly-Formatted Email
Why mangled emails happen, what you can do to prevent your messages from "spontaneously decomposing," and some simple software for repairing mangled messages you might receive.
Writing Online: Best Practices
Guidelines, tips, and hints for writing more effective web content. This is a wide-ranging article, but we hope it will help whether you are writing for a web page, email newsletter, action alert or anything else that will primarily be read online.
Registering a Domain Name
Why and how to register an Internet domain name for your organization.
Recommended Web, Email and Domain Name Hosting Providers
Updated and refactored into three articles.
A Strategy for Using Email Lists
Is your organization using email lists as well as it could? Read on to find out how we think EVERY Northwest environmental group should use email lists every day.
CAN-SPAM For Nonprofits
Tips for nonprofits to comply with the CAN-SPAM act
Emptying Your Inbox: How to Take Control of Your Email
Simple, practical tips for getting your email under control
Encrypting your email with PGP
Pretty Good Privacy (PGP) brings secure, routine email encryption within reach of the average user.
How to Set Up "Out of Office" Messages
How to set up "out of office" or "vacation" messages for common email server configurations, why NOT to set up an automatic response in your email client, and how to create an effective out of office message.
How To Deal With Spam
If you're feeling a bit overwhelmed by unsolicited commercial email, here are some useful tips for avoiding, filtering and responding to spam.
Avoiding the Dark Side of Email
Email is a powerful tool with unique advantages over speech and other forms of writing, but can cause problems not found in those other forms of communication. Many hints and suggestions for email's predictable yet avoidable problems including "flaming". Getting others to read and respond to your posts.
Today Messages: A Simple, Effective Technique for Improving Small Group Coordination
Heres a simple and effective way that small organizations (or project teams) can use email to improve group coordination and collaboration. Start sending today messages -- short, daily updates on what you did that day.
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