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Communications Toolkit for Nonprofits
Cause Communications from Santa Monica, California has recently released their Communications Toolkit for Nonprofits. It's a great resource for nonprofit communication strategy and tactics.
Cause Communications from Santa Monica, California has recently released their Communications Toolkit for Nonprofits. They describe it as:
...a comprehensive resource offering practical information in virtually every area of communications based on findings from national qualitative and quantitative surveys of what nonprofits want in the area of communications.
We think it's a
thoughtful overview of how to think about who you need to reach to
achieve your mission and how best to find those people on a shoestring
budget. It covers a range of communications concerns from how to write
print ads, what to consider when designing a logo, best practices in
direct mail, events planning, websites and media relations. It
provides some helpful statistics what percentage of groups do the
activities they suggest as well as resources to dig deeper into each of
the categories.
It's a polished and easy-to-read 77-page publication
that we highly recommend you consider downloading and putting beside
your bed or on your office coffee table.
