Latest Articles from ONE/Northwest
ONE/Northwest regularly publishes articles about online communication strategy for the Northwest environmental community... and beyond! Read our ten most recently created or updated articles below explore them by categories at left.
- Writing Email Newsletters: Best Practices
- You might think that creating content for an email newsletter is just like writing for your print newsletter. The reality is that these two forms of media are vastly different. Read this article for advice on how to write effective email newsletters.
- Action Alerts: Best Practices
- Writing an effective action alert means staying focused on specific actions you want your supporters to take. This article talks about several best practices when writing an action alert.
- Online Donation Tools
- An overview of the online payments landscape and specific recommendations targeted at Northwest environmental organizations. We also include a matrix that compares leading online donation tools. Our recommendations are also likely to be appropriate for many other small nonprofit organizations.
- Movement as Network
- In early 2004, ONE/Northwest’s executive director, Gideon Rosenblatt published a paper called “Movement as Network: Connecting People and Organizations in the Environmental Movement.” This think piece represents much of the philosophical underpinning of ONE/Northwest’s work in the decade ahead.
- Guidelines For Using CSS In Email Newsletters
- This article will explain the pitfalls to avoid and the methods to employ in order to get email newsletters to display consistently across many email clients.
- Sites we like that offer quality low-cost images
- A picture is worth a thousand words and thanks to many low cost and free photo websites can cost you only pennies. Here are some great websites to scour if you can’t seem to find that iconic flower growing out of your hand image you need for your website.
- Salesforce Bandwidth Notes
- Important information about the bandwidth usage of Salesforce.
- Moment Stories and Movement Stories: Four Rules for Effective Email Alerts
- Four key elements for effective email alerts, drawn from a talk by Ben Brandzel, former Advocacy Director of MoveOn.org
- "The Wired Wealthy" - Great Report!
- An in-depth study of mid-level and large online donors from Convio, Sea Change and Edge Research. A must-read for anyone seeking to do online fundraising for social change.
- Meeting Spaces In and Around Seattle
- A list of spaces suitable for nonprofit board meetings, community events, etc.
