Ever wonder why one email you send to your membership gets a great open or click-through rate while others fizzle?  Need a refresher on best practices for email crafting?  Want to workshop a couple of subject lines for an upcoming email campaign, or dissect one of your recent email messages?
 
There’s no doubt that email must be a key part of an overall communication strategy, but how can we make sure your emails actually spur people to action?  How do you turn great emails into a coherent and effective online campaign?  What rules have changed in the last few years?  Or months?

 
Fuse and ONE/Northwest invite you to come share your thoughts with other smart people who are changing the world and increase your email strategy savvy.

We’ll have pizza and beer to fuel the discussion, speakers with specific examples and concrete advice, and time to workshop a couple of examples provided by your peers.
 

Speakers include:

• Sarah DiJulio, M+R Strategic Services
• Drew Bernard, ONE/Northwest (presenting Oregon Environmental Council’s "Climate Coolers" Campaign)
• Julia Rosen and Eden James, Courage Campaign
  
• You and your peers! (there will be opportunity for discussion!)